As more-and-more professionals are looking to make their stamp on the world, they’re looking to Professional Photographers to create their Headshots.
While there is a wide range of pricing for a Professional Headshot, today I’m going to answer the question, “How much do Headshots Cost?”
When you’re looking for a Dallas Portrait Photographer, it’s important to know what you’re getting for your money, and why some Photographers may charge more than others.
So, let me answer your question on Headshot cost, and why you’re paying what you’re paying.
The Cost of a Headshot
The best answer for your question on how much do Headshots cost is, it DEPENDS.
On the low end, you can expect to pay $75, while on the high end you can expect to pay a $1,000 +.
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Many variables determine how much a Photographer charges for a Professional Headshot, which I’ll get into in a minute.
On the low end, I recently asked a real-estate agent in one of my local Dallas networking groups how much he paid for a recent Headshot, and he told $75.
While this is super low, I have a friend who is a Photographer in Irving, TX who charges $125 for his Headshots.
My Photillustrator Headshots fall in the low to middle range of costs, and you can expect to pay $450 for my work.
On the high end, Photographers like Peter Herley from New York will charge $1,000 plus for his Headshots, which are worth the investment.
Ultimately, what you pay is determined by how much you value a good, quality Headshot Portrait.
Investing in Your Image
Regardless of whether you’re one of the 60% of business owners who work out of their home, an employee for a company, or the CEO of a major corporation, you are your Brand.
I know you’ve heard that people do business with those they Know, Like, and Trust.
Having a congruent Image (Brand) throughout your social media platforms, website, and your printed materials is critical to building the Know, Like, and Trust your consumers want.
People do business with people, not businesses.
So, if your consumers are buying from you because of you, then why would you consider your Headshot anything but an investment?
While investing in a high-end Headshot may not be in your budget right now, paying for a cheap Headshot may not deliver the Image most beneficial to you, or your business.
Why Headshots Cost what they Cost
As I mentioned early, there are a wide range of Photographers charging a wide range of prices for their Headshots, and it’s important you know the difference so you know what you’re paying for.
Not all Headshot Portraits are created equal.
Experience: Commonly, new Headshot Photographers just breaking into the industry will charge less than Photographers who have many years of experience.
Editing: Typically, low-end Headshot Photographers offer little to no editing to correct colors, blemishes, and wrinkles, while high-end Headshot Photographers pride themselves on higher quality, editing portraits.
Convenience: If convenience is important to you, location Headshot Photographers commonly charge more because of the time and variability of coming to you to create your Headshot Portrait.
Equipment: While the iPhone creates great photos, the camera equipment, lighting equipment, computers, and editing software necessary to create great Headshot Portraits cost a lot of money.
The Wal-Mart Effect: The Photography industry, like many other industries, is plagued with Headshot Photographers who are willing to cut their margins to nearly nothing in an effort to just get the job.
My Photillustrator Headshots
Many Headshot Photographers vary slightly in style, which is an additional factor that may determine the cost of your Headshots.
Because I apply my Photillustrator style to my Headshots, I always make sure my style is what you’re looking for.
Being a Dallas Headshot Photographer, I’m always looking for opportunities to create Headshots that are better than average, and that help you stand out in the overwhelming noise of the internet and marketing.